Move over, Japan: The other Asian country Australians are flocking to
· The Age
While Japan has long been a favourite destination for Australian travellers, its neighbour South Korea is rapidly gaining ground as an alternative hotspot. Japan's ongoing struggles with overtourism, which have led to overcrowding and strained infrastructure in popular areas, are prompting some visitors to explore nearby options. This shift is contributing to a significant tourism surge in South Korea, where arrivals from Australia are climbing noticeably.
The boom in Australian visitors to South Korea is largely attributed to the country's flourishing cultural exports. The immense global popularity of K-pop groups and Korean dramas continues to spark interest, while the nation's cuisine – including dishes like kimchi, bibimbap, and Korean barbecue – has developed a strong international following. These cultural touchpoints, combined with improved flight connectivity and targeted tourism campaigns, are successfully drawing Australians seeking vibrant cities, rich history, and distinct culinary experiences beyond Japan's well-trodden paths.
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